it’s not “just a pet.”

pals is an ecosystem of healing resources for animal parents experiencing grief during one of life’s most difficult passages.

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see if pals can be helpful for you

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how pals works

our self-paced digital guides, community, free resources, and podcast provide meaningful help at different stages of loss.

“Pals has been my saving grace for the past few months, helping me cope with overwhelming sadness whenever I need it.”

-Amy M. Cat Parent

(Traverse City, MI)

“I’m not one to show emotion, and the privacy of the Pals Heal Guide helps me with a lot of feelings.”

-Luke Z. Dog Parent

(Oroville, CA)

“With every session of the Pals Heal Guide, my heartbreak is understood.”

-Kora P. Dog Parent

(Tofino, CA)

“My sister recommended Pals when my horse got sick, and it’s been like having a best friend preparing me for loss.”

-Jess B. Horse Parent

(Petaluma, CA)

“I don’t feel bad for feeling bad anymore. Pals makes the pain of losing a cat normal.”

-Lee L. Cat Parent

(Wimberly, TX)

“We had to say goodbye to our elderly Beagle Charlie, and it was devastating. Now my husband, two kids, and I are using the Pals Bond Guide, and going through loss in a healthier way. I’m so glad my vet recommended it.”

-Briana J. Dog Parent

(McMinnville, OR)

“I really appreciate going at my own pace with Pals concepts about loss. I’m finding some relief after losing Willow. She was in my life for 38 years.”

-Sebastian G. African Gray Parrot Parent

(Oneonta, NY)

“Pals got me into journaling, and it’s been a helpful way to honor my dog’s life. In a way, writing down memories keeps him close. I’m definitely becoming a Pal to help other people.”

-Sam A. Dog Parent

(Morganton, NC)

“My dog was my family and I’m so grateful to Pals for getting me through this difficult time. I miss Bailey every day.”

-Casey J. Dog Parent

(Crestone, CO)

“Until one has loved an animal, a part of one’s soul remains unawakened.”

-Anatole France